The isomerization behaviors of 2-(phenylazo)imidazole (Pai-H) and 1-N-methyl-2-(phenylazo)imidazole (Pai-Me) have been investigated. The crystal structure of trans-Pai-Me was determined, revealing that key structures around the azo group are nearly identical among azobenzene, Pai-H, and Pai-Me. Pai-Me undergoes reversible cis/trans photoisomerization, whereas Pai-H responds poorly to irradiation. The quantum yields of trans-to-cis isomerization of Pai-Me on 454 and 355 nm excitation are 0.35 +/- 0.03 and 0.25 +/- 0.03, respectively, in toluene. The wavelength-dependent isomerization quantum yield is well-known for azobenzene, but these values are substantially higher than those of azobenzene. The activation energy of thermal cis-to-trans isomerization of Pai-Me in toluene is 79.0 +/- 3.5 U mol(-1), which is lower than that of azobenzene by 15 U mol-1. The thermal cis-to-trans isomerization of Pai-H is even faster. Density functional theory calculations were performed, revealing that the energy gaps between the azo n-orbital and the highest pi-orbital of azoimidazoles are much narrower than that of azobenzene. Finally, a preliminary study suggested that metal ions can modulate the absorption spectrum of Pai-Me without a loss of the gross photochromic behavior.