A method is developed to enable emulsion polymerization to be performed under RAFT control to give living character without the problems that often affect such systems: formation of an oily layer, loss of colloidal stability, or loss of molecular weight control. Trithiocarbonate RAFT agents are used to form short stabilizing blocks from a water-soluble monomer, from which diblocks can be created by the subsequent polymerization of a hydrophobic monomer. These diblocks are designed to self-assemble to form micelles. Polymerization is initially performed under conditions that avoid the presence of monomer droplets during the particle formation stage and until the hydrophobic ends of the diblocks have become sufficiently long to prevent them from desorbing from the newly formed particles. Polymerization is then continued at any desired feed rate and composition of monomer. The polymer forming in the reaction remains under RAFT control throughout the polymerization; molecular weight polydispersities are generally low. The number of RAFT-ended chains within a particle is much larger than the aggregation number at which the original micelles would have self-assembled, implying that in the early stages of the polymerization, there is aggregation of the micelles and/or migration of the diblocks. The latexes resulting from this approach are stabilized by anchored blocks of the hydrophilic monomer, e.g., acrylic acid, with no labile surfactant present. Sequential polymerization of two hydrophobic monomers gives completely novel core-shell particles where most chains extend from the core of the particles through the shell layer to the surface.