The chemical composition of the aqueous phase in oil sand slurries influences bitumen recovery from oil sands, especially those containing greater than 10% fines. The composition is controlled by a combination of mixing and dilution, ion exchange with clay surfaces and precipitation of divalent ions as carbonate minerals. Elevated levels of soluble potassium in the oil sand, which appear to be a marker for degraded illite or smectitic clays, are associated with depressed bitumen recovery. These clays have a swelling character and can contribute divalent ions to the slurry by ion exchange between the clay mineral surfaces and the process water.