We report results on the rheology of a model polymer/clay system, laponite clay particles with added poly(ethylene oxide) (PEO), focusing on the kinetics of gel formation and on molecular weight effects. We examined solutions at both pH = 7, where interparticle attractions are present and a networked gel is formed; and at pH = 10, where repulsive forces dominate and laponite forms a colloidal glass. We found that PEO of low to moderate molecular weight significantly slows down gelation and decreases the complex viscosity and elastic modulus of the dispersion by several orders of magnitude for both pH = 7 and 10. In the former case, adsorbed PEO likely forms a steric barrier to the formation of an attractive gel. In the latter case, we propose that free PEO chains in solution induce a depletion attraction between particles, preventing or slowing the formation of a colloidal glass. At higher molecular weights, PEO chains are long enough to bridge between particles and form an associative network, enhancing the viscosity and elastic modulus for both pH = 7 and 10. Finally, we have shown the critical molecular weight for transitioning between these two types of behavior scales with the interparticle distance. (C) 2004 Wiley Periodicals, Inc.