The social anthropological research presented here is part of the interdisciplinary research project PESTO, which focuses on the (partial or complete) conversion of single family houses from electric heating to heating by combined pellet-solar heating systems. Basic to this research is the assumption that it is more likely that energy conversions are carried through, and that they are successful on a long-term basis, if the new products are designed to fit as well as possible into the everyday lives of people. The anthropological interest in the project can be divided into two parts; motives for or against a conversion among men and women in Swedish households, and product design and placement in (previously) electrically heated single-family houses. Literature studies and semi-structured qualitative interviews are the main methods used in the anthropological part of the project. During the next 3-year project period, these investigations will be used to support information and marketing, and to formulate recommendations for conversion practice of electrically heated single-family houses to combined pellet-solar heating. (C) 2004 Elsevier Ltd. All rights reserved.