Wide-angle X-ray scattering (WAXS) is used to probe the molecular orientation in steady isothermal complex channel flows (in situ) and in injection molded plaques (ex situ) of a new, low-cost aromatic copolyester based on the mesogen 4,4'-dihydroxy-alpha-methylstilbene (DHalphaMS). Complex orientation states arise from the competition of inhomogeneous mixed shear and extension in isothermal flows. Slit-contraction flows lead to a significant but temporary increase in the average degree of molecular orientation, suggesting that this polymer is of the 'shear-tumbling' type. Conversely, bimodal orientation states are observed in slit-expansion flows, where transverse extension leads to a strong reduction in the average degree of molecular orientation along the flow direction. Similar bimodal orientation states are observed in injection molded plaques, suggesting that these kinematic concepts translate rather directly to the more complex transient non-isothermal case of injection molding. Variations in orientation state induced by changes in plaque thickness may be rationalized by systematic changes in the relative importance of shear and extension. These results suggest a complementary perspective on 'skin-core' morphologies in liquid crystalline polymer moldings, and provide a clear conceptual link between more fundamental studies in isothermal flows and structure development during processing, (C) 2004 Elsevier Ltd. All rights reserved.