The synthesis of poly(isobutylene) (PIB)-based triblock copolymers having copolymer end blocks containing styrene and p-methylstyrene (pMSt) repeat units was investigated in an attempt to minimize chain-coupling reactions that occur at the 4-position on styrene repeat units during end block polymerization. Model end block copolymerizations using varying feed ratios of styrene and pMSt were conducted, and it was determined by H-1 NMR analysis that the addition of pMSt to the living chain end was favored slightly at low conversion. However, DSC revealed a single T-g that increased with increasing pMSt content verifying the absence of blockiness in the microstructure. Poly[(styrene-co-pMSt)-b-isobutylene-b-(styrene-co-pMSt)] triblock copolymers were synthesized using varying feed ratios of styrene and pMSt. The rate of end block propagation increased with increasing pMSt in the feed, and the end block copolymerizations initiated by PIB displayed longer reaction times and more curvature in their first order plots than did the model end block copolymerizations initiated by TMPCl. This effect was attributed to lower ionization equilibrium constant and higher degree of termination caused by the more non-polar local reaction medium provided by the PIB center blocks in block copolymerization. GPC analysis of the final BCPs revealed a decrease in a high molecular weight peak representing the chain-coupled product as the concentration of pMSt in the feed was increased. (C) 2004 Elsevier Ltd. All rights reserved.