Reductive elimination of a pi-allylcopper(III) compound leading to the formation of a C-C bond on an allylic terminal has been considered to occur via the corresponding sigma-allylcopper(III) species. The present B3LYP density functional study has shown however that the C-C bond formation occurs directly from the pi-allyl complex via an enyl[sigma+pi]-type transition state, which has structural features different from a simple sigma-allylcopper(III) intermediate. In the case of unsymmetrically substituted pi-allylcopper(III) compound that has a partial sigma-allylcopper(III) structure, the reductive elimination occurs preferentially at the a-bonded allylic terminal since, in this way, the copper atom can recover most effectively its cl-electrons shared with the allyl system. The regioselectivity of the reductive elimination of a substituted pi-allylcopper(III) intermediate is mainly controlled by the electronic effect, and correlated well to the Hammett sigma(p)(+) constant. The analyses revealed mechanistic kinship between the allylic substitution and the conjugate addition reaction of organocopper reagents.