The synthesis of block copolymers consisting of a polyethylene segment and either a poly(meth)acrylate or polystyrene segment was accomplished through the combination of postmetallocene-mediated ethylene polymerization and subsequent atom transfer radical polymerization. A vinyl-terminated polyethylene (number-average molecular weight = 1800, weight-average molecular weight/number-average molecular weight =1.70) was synthesized by the polymerization of ethylene with a phenoxyimine zirconium complex as a catalyst activated with methylalumoxane (MAO). This polyethylene was efficiently converted into an atom transfer radical polymerization macroinitiator by the addition of alpha-bromoisobutyric acid to the vinyl chain end, and the polyethylene macroinitiator was used for the atom transfer radical polymerization of n-butyl acrylate, methyl methacrylate, or styrene; this resulted in defined polyethylene-b-poly(n-butyl acrylate), polyethylene-b-poly(methyl methacrylate), and polyethylene-b-polystyrene block copolymers. (C) 2003 Wiley Periodicals, Inc.