We present a novel family of "potentially antiaromatic" alkyl-substituted p-benzoquinonediimine pH-dependent chromophores. It appears from the structural data that these overall 12pi-electron molecules should be better considered as constituted by two chemically connected but electronically not conjugated 6pi-electron subunits. Molecule 5 appears to be the first example of two separated, conjugated, and localized 6pi-electron systems that can be tuned by reversible protonation to become delocalized. The mono- and diprotonated derivatives have been characterized by spectroscopic methods and X-ray diffraction. These systems develop supramolecular interactions in the solid state that clearly reflect the degree of protonation and depend on the nature of the counterion. These compounds constitute new chromophores for which the color can be tuned depending on the degree of protonation, going in solution from yellow for 5 to red for 5(.)HCl and blue for 5(.)2HCl. Theoretical calculations have provided a deeper insight into the electronic structure of these molecules and allowed an assignment of the experimental UV-vis spectra. The visible and near-UV spectrum of the neutral and protonated benzoquinonediimines can be classically assigned from the coupling of two 6,6pi-electron polymethine units. TD-DFT calculations confirm the observed red shift of the two lowest pi --> pi* transitions of the benzoquinonediimines upon protonation and relate it to the moderate energy lowering of the HOMO --> LUMO transition induced by the delocalization of the polymethine pi system.