Long-chain polymer-assisted growth of one-dimensional (1 D) nanostructures has been investigated in previous research. This kind mild method has lots of merits such as not requiring complex procedures, without template supporting etc. Can the short-chain polymer also be used to grow long nanowires? In the present work, a short-chain polymer (PEG400) was found to promote the formation of 1 D ZnO nanostructures, which cannot be obtained by long-chain polymers (such as PEG10000). Moreover, nanowires and nanorods can be selectively synthesized by using short-chain polymers. The influence factors for the formation of 1 D ZnO nanostructures were also investigated in detail. The XRD, Raman spectrum, XPS, SEM, TEM, ED, HRTEM, EDXA, and PL spectra have been provided for the characterization of the as-obtained nanowires and nanorods.