The study examines the reasons for the limited dissemination of solar lanterns in India. It uses "diffusion of innovation" framework to examine the dissemination process. The impact of the characteristics of solar lantern on dissemination and also the communication within the community about the product are examined. To understand the influence of the characteristics of solar lantern on dissemination and the information source used by adopters, a survey of 188 users across 15 locations is carried out. The study shows that the benefits promoted by the government programme for disseminating solar lantern are not the reasons for purchase in most cases. The results suggest that the emphasis on subsidy by the support programme shifts the focus to the cost of the solar lantern than its benefits.Contrary to expectation there is no significant difference in the profile of early and late adopters. The subsidy for solar lanterns and the targets set for government officials are the possible influence on the observed profile for adopter categories. The early majority who can afford the solar lantern and take up the innovation on its merits are expected to disseminate the innovation. The programme on the contrary not only fails to identify and promote to the early adopters, but focus on the disadvantaged groups. There are therefore no champions for the innovation and an absence of word-of-mouth communication. The information source is restricted to government agencies, while the potential user looks for evaluative information on the product from existing users.The application of "diffusion of innovation" framework to understand the dissemination process of solar lantern suggests reworking the support programmes designed to promote solar lanterns. The lessons can be extended to programmes designed for dissemination of other solar photovoltaic products. (C) 2003 Elsevier Science Ltd. All rights reserved.