The use of reactive surfactants is a promising way of avoiding the deleterious effects on film properties caused by the segregation of conventional surfactants. In this work, the distributions of conventional and reactive anionic surfactants in acrylic latex films are compared. Atomic force microscopy was used to examine the surface of the films cast from high solids content acrylic latexes, and Rutherford backscattering spectrometry provided depth profiles of the surfactants. It was proven conclusively that the use of surfmers is an effective way of eliminating unwanted surfactant exudation. The amount of conventional surfactant (sodium lauryl sulfate (SLS)) exuded to the surface increased with the temperature at which the films were annealed (60, 90, and 125 degreesC), but the migration of the surfmer (sodium tetradecyl maleate) was very minimal and only weakly dependent on temperature. An unexpectedly large amount of conventional surfactant was exuded to the film surface when annealed at 125 degreesC. This result suggests that its transport to the surface might be facilitated by the enhanced mobility of poly(acrylic acid) shells at temperatures above the polymer's glass transition temperature (ca. 106 degreesC).