The mixed electrolyte model of Shanks and Franses has been applied to estimate the critical micelle concentration, aggregation number, and counterion binding constant of sodium dodecyl sulfate in a water + 1-butanol medium from its measured conductivity data at 25 degreesC. The surface potential of the ionic micelle in this mixed solvent medium was computed by solving the nonlinear Poisson-Boltzmann equation. The standard free energy terms of micellization were also calculated. The present study confirms further the observation made in the previous studies that ionic micelles do not contribute to the ionic strength of a surfactant solution, an inference originally made by McBain and coworkers. (C) 2003 Elsevier Science (USA). All rights reserved.