The effect of magnetic field gradients on the electrochemical oxygen reduction was studied with relevance to the cathode gas reactions in polymer electrolyte fuel cells. When a permanent magnet was set behind a cathode, i.e. platinum foil or Pt-dispersed carbon paper for both electrochemical and rotating electrode experiments and oxygen was supplied to the uphill direction of the magnetic field, electrochemical flux was enhanced and the current increased with increasing the absolute value of magnetic field. This magnetic effect can be explained by the magnetic attractive force toward 02 gas. When magnet particles were included in the catalyst layer of the cathode and the cathode was magnetized, the current of oxygen reduction was higher than that of nonmagnetized cathode. A new design of the cathode catalyst layer incorporating the magnet particles was tested, demonstrating a new method to improve the fuel cell performance.