This paper is the first part of a work devoted to the setting-up of a methodology for the mechanical behaviour characterization of rubber-like materials, using a digital speckle extensometer. We present here the experimental approach, specific to large strain measurements. The proposed method is based on in-plane kinematics measurements using an optical extensometer. The whole two-dimensional field of in-plane displacements is obtained by a digital image processing. We discuss then the correlation calculations and how to achieve the optimal subset matching. Next, we specify how to derive the principal stretch ratios, and the accuracy on these components, issued from a subsequent numerical calibration. Finally, we present experimental data dealing with a carbon black, filled natural rubber, issued from uniaxial traction tests, pure shear tests, and tensile tests performed on double-edge notched tensile specimens.