The performance of non-thermal plasma (NTP) for the removal of organic air pollutants (especially in low concentrations) is improved by the introduction of ferroelectric and catalytically active materials into the discharge zone of an NTP reactor. Experiments with model systems (various contaminants and packed-bed materials) have shown that such a modification of a homogeneous gas-phase plasma can overcome the most serious restrictions of the NTP technique at its present state of the art: the incomplete total oxidation (i.e. the low selectivity to CO2) and the energetic inefficiency. Placing a ferroelectric packed-bed material in the discharge zone was shown to result in a lowering of the energy input required. The main effects of plasma catalysis enabled by the introduction of a catalytically active material were an enhanced conversion of pollutants and a higher CO2 selectivity. These improvements are based on the presence of short-lived oxidising species in the inner volume of porous catalysts. Additionally, the formation of a reservoir of adsorbed oxidants in the NTP zone could be shown, The combination of both modifications (ferroelectric packed-bed materials and plasma catalysis) is a promising method to support the NTP-initiated oxidation of air pollutants.