The effect of gas composition changes on the low temperature activity for supported platinum model catalysts has been studied. By introducing well-controlled periodic O-2 pulses to a simple diluted gas mixture of CO and O-2, a substantial improvement of the low temperature oxidation activity was observed. The reason for low activity on noble metals at low temperatures is often attributed to self-poisoning by CO. The improved catalytic performance observed is proposed to origin from the transients causing a surface reactant composition that is favourable for the reaction rate, i.e. lower degree of self-poisoning. This was also confirmed by in situ Fourier transform infrared (FT-IR) spectroscopy in combination with mass spectrometry (MS) measurements, which gave evidence for the existence of a strong interplay between the gas phase concentration and the adsorbate composition for these catalysts.