The optical properties of reaction systems composed from a pseudoisocyanine (PIC) solution and dispersed layered silicates were studied using visible spectroscopy. Two series of reduced-charge montmorillonites were used as the silicate materials. Each series consisted of eight samples with different layer charges, which were prepared from one parent material. Observed trends were verified with another series of dioctahedral and trioctahedral smectites of different layer charges, structure, and origin. The layer charge density of the silicates significantly affected the aggregation of PIC cations. In addition to the formation of J-aggregates, dye spectral bleaching was also observed. Silicates with very low charge densities induced neither significant aggregation nor spectral bleaching of the dye. The highest levels of PIC J-aggregate formation were found in dispersions of the layered silicates with a medium surface charge. However, reversible spectral bleaching was also observed in some cases. PIC dye cations probably change their conformations during the adsorption process, due to the tension resulting from the large size of the cations and the relatively high charge density at the silicate surface. The bleached dye recovers, at least partially, with the rearrangement and redistribution of the dye cations over the time. In contrast, the presence of silicates with very high charge densities (synthetic taeniolite and fluorohectorite) led to the very fast and irreversible decomposition of the PIC. Perhaps, the tension in adsorbed dye cations, induced by the high charge density at the silicate surface, resulted in significant destabilization and a decomposition reaction of the chromophore.