Surface-enhanced Raman scattering(SERS) of the Rhodamine 123 (Rh 123) molecule on ion-induced silver colloids has been studied. A time-dependent study of the SER spectra at a particular pH confirms charge transfer interaction between the probe molecule and the metal. The SER spectra of Rh 123 in Ag sol is compared with that of the molecules organized in a monolayer on silver island films by the Langmuir-Blodgett (LB) technique. The origin of high SERS activity of Rh 123 molecules in a monolayer on a silver island film is shown to be due to physisorption whereas in the ion-induced colloidal SERS both physisorption and chemisorption machanisms are involved. From these results, the contribution of charge transfer interaction to SERS in Ag sol has been estimated. In monolayer SERS, all the in-plane and out-of-plane (of xanthene ring) modes are more or less equally enhanced, This indicates that the xanthene plane of Rh 123 molecule organized in a LB film is oriented neither flat nor perpendicular to the silver island surface but is tilted.