The evaluation of market transformation programmes requires the development of new methods, relative to methods used for the evaluation of traditional energy-efficiency programmes. In this paper, a model for the evaluation of market transformation programmes is proposed, based in part on evaluation methods discussed in the literature. The proposed model entails an extensive evaluation process, including the evaluation of market transformation effects, the impact of these effects, and the evaluation of the outline of the programme. Furthermore, evaluations of Swedish market transformation programmes have been analysed in relation to the proposed model. The analysis shows that not all of the evaluations have been focused on market transformation, and those that have, are only partly consistent with the evaluation model proposed here. It is concluded that future evaluations of Swedish market transformation programmes should be extended and improved in accordance with the proposed model.