The tortuous road to living carbocationic polymerizations is chronicled. The impetus for this project was my conviction that, just as living anionic polymerizations have started with a critical insight, a similar breakthrough will also be possible with cations. Upon retrospect, the facts show a three-step progression to the objective: Discovery of 1) controlled initiation, 2) reversible termination (quasiliving systems), and 3) controlled chain transfer. But what good is the discovery of a process without demonstrating its usefulness in terms of desirable products? Thus, a section concerns unique microarchitectures obtainable only by this technique: functional liquids, telechelics, thermoplastic elastomers, etc. The marketing of some of these products has already started, and the fundamental exploration of the promises of this technique is in progress worldwide.