We describe a new method for characterizing the non-linear behavior of complex fluids at both small and large deformations. For creep measurements, we use the coupling between the instrumental inertia and the material＇s elasticity to follow the rheological behavior of a solution of iota carrageenan both above and below the yield stress. It is shown that this coupling selectively excites one particular frequency of the relaxation spectrum. An analytical calculation is used to quantify the non-linear behavior near the yield stress. The "free" oscillations observed during the first few seconds allow us to choose the most appropriate mechanical model. Comparison with experiment shows that even above the yield stress, a linear model can still give independently reliable information about the changes in each element of the mechanical model. A comparison of free and forced oscillations in controlled stress rheometry shows both experimentally and theoretically the conditions under which the use of free oscillations is advantageous.