Valid samples are essential to the proper description of reservoir fluids, if the samples are not representative, all measurements on them will be invalid. This paper discusses the principal challenges facing fluid sampling including gas condensate reservoirs, compositional gradients, water content of hydrocarbon fluids, asphaltene deposition, wax formation, oil base mud contamination, and reactive components. It also reports the major technological advances recently made in this field. It reviews developments in sampling techniques such as MDT-type tools, new DST sampling tools, coiled tubing sampling, and isokinetic techniques, and it highlights common limitations. The value of making proper use of existing technology is emphasized, both with traditional techniques and new developments, with reference to correct well conditioning, interpretation of field data, and especially to optimum handling of samples. The paper emphasizes the need for better exchange of sampling knowledge between organizations, and highlights the lack of up-to-date industry standards with respect to fluid sampling. A solution is proposed in the form of a joint industry project to identify and document best practices.