We studied the spreading of phospholipid bilayer membranes and the conditions for the formation of continuous bilayers on rough (glass, glass-MgF2, glass-MgF2-SiO2) and smooth (mica) solids using reflection interference contrast microscopy as an analytical tool. We show that two fundamentally different spreading mechanisms are possible : (i) The sliding of a single bilayer on a thin lubricating water film and (ii) the rolling of thin lobes of two juxtaposed bilayers in : a tank. tread type motion. In the first mechanism the spreading velocity of a straight interface exhibits a square root behavior, v similar to t-(1/2), allowing an estimate of the frictional coupling of the membrane to the substrate. On smooth surfaces (e.g., freshly cleaved mica) the dissipation is dominated by shear flow in the ultrathin water film separating the bilayer from the substrate. On rough surfaces in contrast (e.g., glass) friction is caused by two-dimensional flow of pinning centers through the spreading membrane. In the latter case the advancing front exhibits a self-similar interface roughness which grows with time. The growth of the roughness is analyzed, and a static roughness exponent xi = 0.61 +/- 0.04 is found. The rolling of membranes occurs On dehydrated solid-bilayer interfaces with the substrate adjacent bilayer being immobilized. In this case a viscous fingering type spreading pattern is observed. From a practical point of view the rolling motion results in separated lipid patches with intermediate uncovered spots, while spreading by membrane sliding leads to continuous substrate-supported bilayers.