BACKGROUND Modern day scientific endeavour strives towards global sustainability through the smart utilisation of renewable resources as base materials for chemicals. Until now, the most common commercial process to produce levulinic acid (a mass-produced platform chemical) depends on a two-stage mineral acid-catalysed reaction, which generates harmful environmental waste. In this work, an environmentally friendly levulinic acid production route using less harmful organic acids assisted by microwave heating from biomass feedstocks is reported for the first time. RESULTS Using aluminum sulfate as a green Lewis acid catalyst and seven organic acids, levulinic acid was successfully produced from barley straw under microwave heating, with maleic acid giving the highest catalytic conversion. A Response Surface Methodology (RSM) approach was used to rapidly and effectively examine the effect of five reaction variables on the productivity of the levulinic acid. A wide range of different biomass wastes (barley straw, brewery waste, olive cake, spent tea leaves and potato, tomato, and mandarin peels) were subsequently screened to produce the levulinic acid. The highest yield of 86 wt% based on cellulose content from mandarin peel (a value comparable to a lengthier 'non-green' route) was achieved under the following optimized reaction conditions: 180 degrees C, 38 min, 2 M maleic acid concentration, 0.1 g Al-2(SO4)(3) and 1:22 biomass: maleic acid ratio (g mL(-1)). CONCLUSIONS The proposed method is a promising new route towards the green, high yield production of levulinic acid from a variety of agricultural and household lignocellulosic biomass wastes, without the need for pre-treatment. (c) 2020 The Authors. Journal of Chemical Technology & Biotechnology published by John Wiley & Sons Ltd on behalf of Society of Chemical Industry.