Directly interrelated with both global and national ambitions of ramping up variable renewable energy (VRE), this work progressively touches upon a set of identified emerging challenges to a continued green transition as well as the applied bottom-up perspective involving the VRE investment ecosystem. As this study is focused towards potential enhancements of VRE investors' business cases via the more radical energy-transforming and energy-integrating technical innovations, main technological emphasis is placed on the various emerging and fast-developing power-to-gas technologies, such as hydrogen distribution, potentially catalysed via new sociotechnically enabled multivalue stream business model concepts. In the latter part of the work, these multifaceted alternative paths to increasing the value of VRE investors' currently challenged business case are thoroughly evaluated as well as successively assessed in the perspective of future technological breakthroughs and societal adjustments. It was found that several potential value streams scenarios, scenario 1 (industrial H-2), scenario 2 (fuel cell electric vehicle [FCEV] car boom), and scenario 3 (biogas ramp-up), presented profit increase with return on investment (ROI) of 26.9%, 18%, and 9.6%, respectively. Such an approach shall create alternative revenue streams for VRE companies and relevant organizations that could lead to sustainable energy businesses.