Au nanoparticles supported on P25 TiO2 (Au/TiO2) were prepared by a facile sol-immobilisation method and investigated for the surface plasmon-assisted glycerol oxidation under base-free conditions. The Au/TiO2 samples were characterized by UV-vis spectroscopy and transmission electron microscopy. Catalysts were prepared using polyvinyl alcohol as stabiliser as well as in the absence of polymer stabiliser. Both the conversion and the reaction selectivity are affected by the plasmon-assisted oxidation and there is an interplay between the presence of the stabiliser and the Au nanoparticle size. [GRAPHICS] .