A new and practical method has been developed for the transformation of racemic alpha-bromo ketones to chiral alpha-azido and alpha-amino ketones with high enantioselectivity using phase transfer, ion-pair mediated reactions with a recoverable chiral quaternary salt (10 mol %) as catalyst in fluorobenzene-water. The process has been generalized to a variety of other attachments including of C, O, S, and NHR.