This paper concerns the characteristics of heat and mass transfer in upper convected Maxwell fluid flow over a linear stretching sheet with solar radiation, viscous desperation and temperature based viscosity. After boundary layer approximation, the governing equations are achieved (namely Maxwell, upper convected material derivative, thermal and concentration diffusions). By using the self-similarity transformations the governing PDEs are converted into nonlinear ODEs and solved by RK-4 method in combination with Newton Raphson (shooting technique). The effects of developed parameters on velocity, temperature, concentration, fraction factor, heat and mass diffusions are exemplified through graphs and tabular form and are deliberated in detail. Numerical values of fraction factor, heat and mass transfer rates with several parameters are computed and examined. It is noticed that the temperature is more impactable for higher values of radiative heat transport, thermal conductivity and viscous dissipation. The comparison data for some limiting case are acquired and are originated to be in good agreement with previously published articles. (C) 2019 The Chemical Industry and Engineering Society of China, and Chemical Industry Press Co., Ltd. All rights reserved.