Fuel cells that utilize hydrogen and oxygen to produce energy are promising power sources. However, there are operational difficulties in storing hydrogen. One way to alleviate this problem is to generate hydrogen in situ from a liquid fuel via steam reforming. In this paper, an ethanol reformer was modeled as a tubular non-isothermal, non-isobaric packed-bed reactor with an annular heat transfer jacket, operating at unsteady state. A suitable heat transfer jacket was designed that provides heat to the reformer by combustion of ethanol. The partial differential equations of the reformer model were solved numerically and model predictions of hydrogen generation were shown to be in good agreement with experimental data available in the literature for a laboratory-scale reformer. A commercial-scale reformer was designed using this high-fidelity model that can produce sufficient hydrogen to generate up to 5 kW of power when used in conjunction with a Ballard Mark V fuel-cell stack. Experimental data from the dynamic power consumption in a 3-bedroom house were used to validate the size of the reformer as well as a back-up battery that supplies power when the reformer is unable to meet the power demand.