Color Research and Application, Vol.44, No.4, 622-629, 2019
Change in colour preference in 50 years duration and its dependence on age
To our knowledge, there has been no colour preference studies carried out 50 years apart, by using identical colour samples, done under identical experimental circumstances and by using experimental subjects selected from identical population groups. Our present article is a comparative study based on two experiments carried out on colour preference in 1967 and following that in 2017 50 years later. Graphs and mathematical expressions show the dependence of colour preference on age of the general public in this study.