This study aims to investigate how the photocatalytic efficiency of zinc oxide can be improved by introducing doping species into its crystal lattice. New materials based on zinc oxide doped with iron, have been synthesized using different methods, characterized and tested toward the abatement of selected organic molecules. The different synthetic strategies followed comprised sol-gel, precipitation and hydrothermal processes, in order to identify which one is capable of guaranteeing the best photocatalytic performances. The photoactivity of the new semiconductors was firstly tested using phenol as a model molecule subjected to irradiation under UV-A light. Phenol abatement is particularly favoured when using ZnO prepared via hydrothermal method and doped with iron at 0.5%. These materials were then tested toward the elimination of ketoprofen, an emerging pollutant substance, from water and real wastewater. Ketoprofen and its transformation products are completely abated within 30 min in pure water or in 1 h in wastewater.