The unimolecular reactions of C7H8+ radical cations are among those most studied by mass spectrometry, especially the rearrangement of toluene and cycloheptatriene molecular ions, which are directly connected to the formation of benzylium and tropylium cations. This study reveals important new isomers and isomerization pathways on the C7H8+ potential energy surface, through the application of gas-phase electronic photodissociation spectroscopy in conjunction with ab initio calculations. Presented are the first gas-phase vibrationally resolved electronic spectra of the o-isotoluene, norcaradiene, bicyclo[3.2.0]hepta-2,6-diene radical cations, and ring-opened products from cyclic C7H8+ species. The isomerization route from the norbornadiene radical cation to the toluene radical cation, which competes with isomerization to the bicyclo[2.2.1]hepta-2-ene-5-yl-7-ylium radical cation, is identified. Further, this work expands understanding of the C-7 H-8(+) potential energy surface by connecting spiro[2.4]hepta-4,6-diene and acyclic 1,2,4,6-heptatetraene radical cations, and confirms the important role of the o-isotoluene radical cation in the interconversion pathways of C-7 H-8(+) species.