Understanding organic matter properties in terms of maturity and production potential are crucial for the initial assessment of unconventional plays. This is important since the amount of hydrocarbon that can be generated is a function of organic matter type and content in the formation and its thermal maturity. The complexity of shale plays in terms of constituent components has demonstrated that new analytical methods should be acquired to better understand hydrocarbon generation processes. In this study, a few samples from the upper and lower members of the Bakken Formation in the USA were selected from different depths and maturity levels. The samples were analyzed by a high frequency (22 MHz) nuclear magnetic resonance (NMR relaxometry) equipment, followed by Rock-Eval pyrolysis (using the Basic/Bulk-Rock method for all samples and a multi-heating rate method, MHR, for the two least mature samples) and bitumen reflectance evaluations. Results showed NMR can detect different hydrogen populations within the samples and distinguish among phases, such as solid organic matter, hydrocarbons (mobile oil), and water by T-1-T-2 mapping. We were also able to relate different identified areas on NMR T-1-T-2 maps to geochemical parameters of the organic matter obtained from Rock-Eval pyrolysis (such as S1, S2, and HI) and with thermal maturity (vitrinite reflectance- equivalent).