A procedure to evaluate the technological feasibility at pilot scale of the extraction process of polyphenols from olive pomace is presented in this work. The proposed approach takes into consideration the extended kinetic route coupled with mathematical simulation. Detailed physically-based dynamic mathematical models, taking into account mass and energy balance equations, are adopted to describe both the lab-scale and the pilot-scale reactors. Chemical physical parameters appearing in the models are estimated from the experimental data at lab-scale or are partially taken from literature. Different heating systems are designed for the pilot scale reactor and their performance is tested by simulation. Characteristic times are evaluated also during start-ups and different control loops are analyzed in order to set-up the best process and operating variables. Average yields in polyphenols are finally evaluated for both the batch and the continuous operated pilot reactor, by considering feed variability and fluctuations of process parameters. (C) 2018 Institution of Chemical Engineers. Published by Elsevier B.V. All rights reserved.