Control of proton transfer is relevant to many areas in chemistry, particularly in catalysis where the kinetics of (de)protonation reactions are often rate limiting. Photobases, which are molecules with enhanced basicity in the excited state, allow for control of proton transfer with light and have the potential to be used as functional units in catalytic systems. Alcohols are the feedstock in many catalytic reactions, where their deprotonation or dehydrogenation is often important. We report that the photobase 5-methoxyquinoline can deprotonate a series of alcohols upon excitation by light. We measure both the thermodynamic limits and the relevant kinetics of this process. A series of alcohols and water spanning the pK(a) range of 12.5-16.5 were used as the proton donors. First, we show evidence from absorption and emission spectroscopy that photoexcited 5-methoxyquinoline deprotonates all donors more acidic than methanol and fails to deprotonate donors that are more basic. Interestingly, in methanol a quasie-quilibrium between the protonated and unprotonated forms of the photobase is established in the excited state, suggesting that the excited state pK(a) of the photobase is near the pK(a) of methanol (15.5). Second, using ultrafast transient absorption spectroscopy, we find that the time constants for excited state proton transfer range from a few picoseconds to tens of picoseconds, with faster speeds for the more acidic donors. Such a correlation between the thermodynamic drive and kinetics suggests that the same mechanism is responsible for proton transfer throughout the series. These results are necessary fundamental steps for applying photobases in potential applications such as deprotonation of alcohols for catalytic and synthetic purposes, optical regulation of pH, and transfer of protons in redox reactions.