Poly(p-phenylene vinylene) or PPV is gaining increasing importance because of its superior electroluminescent efficiency and electrical conductivity. The most widely followed synthetic route for PPV involves synthesis of a precursor polymer using a sulfonium monomer salt. Previous studies have proven that the monomer salt which contains cyclic sulfonium groups yields better quality PPV than when the monomer containing dialkyl sulfonium groups is used. The structure of PPV synthesized using cyclic sulfonium precursor has not been as widely reported as that synthesized using dialkyl sulfonium monomer. In the current work, the structure of PPV, synthesized using a cyclic viz, tetrahydrothiophenium monomer salt, has been studied in detail using the wide angle X-ray diffraction (WAXD) technique. The study reveals that even in the cast (unstretched) form, PPV shows considerable biaxial orientation in the plane of the film. This preferred orientation is found to occur during the casting process and is independent of the solvent used and casting substrate. On stretching these films to a final draw ratio of 7 : 1, this biaxial orientation is transformed into uniaxial orientation with nematic ordering of PPV chains along the stretch direction and PPV chains assuming three preferred orientations in the plane of the film.