Coupling agents are intended to promote filler dispersion by providing a bridge between the filler and the rubber phase. This study investigated the ability of a novel physical coupling agent, poly(butadienegrat-pentafluorostyrene) in a mixture with polypentafluorostyrene, to improve rubber-filler interactions and suppress filler-filler networking in carbon-black-reinforced styrene-butadiene rubber (SBR), and thereby decrease hysteresis. The electron-rich aromatic rings of carbon black are involved in arene-perfluoroarene interactions with the electron-poor pentafluorostyrene aromatic rings of the coupling agent. The SBR chains in the rubber compound have an affinity for the polybutadiene backbone of the coupling agent. The interactions between carbon black and the coupling agent were analyzed using Raman spectroscopy, transmission electron microscopy, zeta potential measurements, surface area measurements, and scanning electron microscopy. Filler flocculation analysis showed that the coupling agent improves the dispersion and lowers the energy of dissipation. The hysteresis loss, quantified in terms of loss tangent values at 60 degrees C, was reduced by up to 12% due to the coupling agent's promotion of better filler-rubber interactions. The influence of the PPFS graft length was also studied. (C) 2018 Elsevier Ltd. All rights reserved.