Block copolymers of polyisoprene and polystyrene are key materials for polymer nanostructures as well as for several commercially established thermoplastic elastomers. In a combined experimental and kinetic Monte Carlo simulation study, the direct (i.e., statistical) living anionic copolymerization of a mixture of isoprene (I) and 4-methylstyrene (4MS) in nonpolar media was investigated on a fundamental level. In situ H-1 NMR spectroscopy enabled to directly monitor gradient formation during the copolymerization and to determine the nature of the gradient. In addition, a precise comparison with the established copolymerization of isoprene and styrene (I/S) was possible. Statistical copolymerization in both systems leads to tapered block copolymers due to an extremely slow crossover from isoprene to the styrenic monomer. For the system I/4MS the determination of the reactivity ratios shows highly disparate values with r(1) = 25.4 and r(4MS) = 0.007, resulting in a steep gradient of the comonomer composition. The rate constants determined from online NMR studies were used for a kinetic Monte Carlo simulation, revealing structural details, such as the distribution of the homopolymer sequences for both blocks, which are a consequence of the peculiar kinetics of the diene/styrene systems. DFT calculations were used to compare the established copolymerization of isoprene and styrene with the isoprene/4-methylstyrene system. A variety of gradient copolymers differing in molecular weight and monomer feed composition were synthesized, confirming strong microphase segregation as a consequence of the blocklike structure. The one-pot synthesis of such tapered block copolymers, avoiding high vacuum or break-seal techniques, is a key advantage for the preparation of ultrahigh molecular weight block copolymers (M-n > 1.2 X 10(6) g/mol) in one synthetic step. These materials show microphase-segregated bulk structures like diblock copolymers prepared by sequential block copolymer synthesis. Because of the living nature of the tapered block copolymer structures, a vast variety of complex structures are accessible by the addition of further monomers or monomer mixtures in subsequent steps.