This work deals with the interconversions of various nitrogen-containing compounds on Pt(111) and Pt(100) electrodes in contact with acidic solutions of nitrate. Via its reduction, nitrate acts merely as the source of adsorbed nitrogen-containing intermediates, which then undergo complex oxidative or reductive transformations depending on the electrode potential. Nitrate reduction to ammonium is structure sensitive on Pt(111) and Pt(100) because it is mediated by *NO, the adsorption and reactivity of which is also structure sensitive. Accordingly, previous knowledge from *NO electrochemistry is useful to streamline nitrate reduction and elaborate a comprehensive picture of nitrogen-cycle electrocatalysis. Our overall conclusion for nitrate reduction is that the complete conversion to ammonium under prolonged electrolysis is possible only if the reduction of nitrate to nitric oxide, and the reduction of nitric oxide to ammonium are feasible at the applied potential. Among the two surfaces studied here, this condition is fulfilled by Pt(111) in a narrow potential region. (C) 2018 Elsevier Ltd. All rights reserved.