The sources of voltage loss in the minimal architecture zinc bromine battery are characterized using the galvanostatic intermittent titration technique (GITT) and electrochemical impedance spectroscopy (EIS) on a cell with a three electrode setup. Monitoring of the electrode voltages during charge/discharge indicate the full cell capacity is limited by the Zn/Zn2+ negative electrode. From GITT, the losses in voltage due to mass transport are shown to be relatively small in comparison to the IR resistance in the cell. In addition, it is shown that decreases in the open circuit voltage with respect to theory are likely caused by the complexation of Br-2 into Br-X(-). Using EIS, the charge transfer resistances at each electrode and ohmic resistances of each component are determined. Overall, the main factors restricting the voltage of the cell are the ohmic resistances in the carbon cloth current collectors and in the electrolyte. Additionally, significant charge transfer resistances are observed at the negative electrode near the start of charge and end of discharge, when the amount of zinc plated on the carbon cloth electrode is minimal. (C) The Author(s) 2017. Published by ECS. This is an open access article distributed under the terms of the Creative Commons Attribution Non-Commercial No Derivatives 4.0 License (CC BY-NC-ND, http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial reuse, distribution, and reproduction in any medium, provided the original work is not changed in any way and is properly cited. For permission for commercial reuse, please email: [email protected]. All rights reserved.