The Rotating Disk Slurry Electrodeposition (RoDSE) technique is a novel method allowing to deposit electrochemically metal nanoparticles on a given conductive support and produce a powder catalyst for diverse applications, for example, ethanol oxidation reaction (EOR). This technique was used to electrodeposit Pd nanoparticles on carbon Vulcan XC-72R nanoflakes at three different applied potentials (0.0, 0.4, and 0.7 V vs. RHE). The potentials were chosen based on different regions of Pd electrodeposition on a clean glassy carbon electrode. Each Pd/Vulcan catalyst was characterized through different spectroscopic, microscopic, and electrochemical techniques. Powder X-ray diffraction and transmission electron microscopy studies verified the Pd crystallinity and particle size, respectively. The Pd particle size decreased with a more positive applied electrodeposition potential at carbon Vulcan XC-72R nanoflakes. X-ray photoelectron spectroscopy determined that the applied potential affected, both, the final palladium and carbon oxidation states. Finally, cyclic voltammetry was used to characterize the electrocatalytic activity of each Pd/Vulcan catalyst in 0.1M KOH and for the EOR. It was found that, for Pd electrodeposition, an applied potential of 0.4 V vs. RHE provided harmony between a mass transport and kinetically controlled deposition thereby providing the optimal conditions to produce a better catalyst with better EOR. (c) 2017 The Electrochemical Society. All rights reserved.