Pumped hydroelectric storage (PHS) is the main utility-scale storage technology. Although PHS systems generally constitute a fraction of generation, they receive increasing attention due to their potential balancing role towards higher penetration of variable renewable energy sources (RES). In the European context it is widely believed that PHS are key elements of the ongoing energy transition. The present analysis examines if this assumption is valid and PHS utilization grows parallel to RES. We collected, harmonised and analysed datasets for 1991-2016 revealing an uneven utilization among European states. While certain countries increased the utilization rates of PHS by a factor of three to four, in several others PHS units are heavily under-utilized. In three extreme Cases the utilization rate, compared to the past, is at 10-25% level. We analysed this controversy by identifying tendencies in the electricity markets, ownership and management status in the various countries, as well as competition with other technologies with balancing potential. Finally, we developed a new approach to display PHS tendencies in a compact picture. Building on the growth-share matrix Economics framework, we identified the strategic direction of PHS for each of the analysed countries. (C) 2017 The Authors. Published by Elsevier Ltd.