A new approach has been proposed to overcome the electrode overpotential problem in the two-probe Hebb-Wagner polarization cell by dramatically increasing the shape factor of the polarization cell. To accurately estimate the electronic conductivity, a thick-film of gadolinium-doped ceria (GDC) has been fabricated using the tape casting technique, which sharply increases the shape factor of the sample. The bulk resistance of this thick-film cell is about two orders of magnitude higher than that of a bulk cell. In contrast to the bulk resistance, the electrode resistance remains nearly constant. Thus, the contribution of the electrode overpotential to the total resistance can be neglected in an in-plane geometry. The measured n-type conductivities (sn) of GDC with the in-plane geometry are about 50% higher than those of GDC with the bulk geometry (two-probe technique), and those values are in good agreement with the values of GDC with the four-probe technique. Even though the contribution of the overpotential to the total resistance is about 50% in this study, in other cases this contribution can be much higher. This approach can reduce the contribution of the overpotential by more than two orders of magnitude by using the thick-film geometry in any case, and rule out the overpotential problem in the two-probe technique. (C) 2017 Elsevier Ltd. All rights reserved.