The photophysical properties of new sulfonamides synthesized recently were investigated in different solvents. Shifts in the absorption and fluorescence spectra of both compounds (S10 and S11) occurred depending on the solvents used. Ground and excited state dipole moments of the molecules were calculated using the spectral shifts of the compounds in different solvents and polarity function of solvents, respectively. They were 1.32 and 1.46 D for S10 and 1.71 and 4.89 D for S11. These results suggested that the excited state dipole moments are greater than those in ground state for both molecules. This means that the dyes were more polar in excited state compared with ground state. It was concluded that the changes in the dipole moments arise from both solvent solute interaction and solvent polarity.