A selected ion flow tube has been used to study the reactions of C2H7O+ generated by the collisional associations of CH3+ with CH3OH and H3O+ with C2H4. Reactions with C2H5OCHO, (CH3)(2)CHOH, CH3CO2H, CH3C6H5, CH3CHO, H2CCCH2 (allene), CH3OH, c-C3H6, H2O, and C2H6 were studied to give information on the isomeric forms of the C2H7O+ ions. The data were compared with previous data on the reactivity of other isomeric forms, (CH3)(2)OH+ and C2H5OH2+, with the same reactant neutrals. The rate coefficient data show a very strong correlation between the reactivities of (CH3)(2)OH+ and the associated ion CH3+/CH3OH and between C2H5OH2+ and H3O+/C2H4, indicating that the associated ions are similar in form to these strongly bonded species. This is consistent with conclusions based all potential energy surfaces calculated in the accompanying paper. The agreement between the product ion distributions is not so conclusive. Generally, where proton transfer is exothermic for the strongly bonded species, it occurs rapidly for the associated ions. Where this proton transfer is very endothermic, association occurs for the associated ions as it does for the strongly bonded species. In intermediate cases, the associated ions show some additional products that are either endothermic for the strongly bonded species in their ground vibrational state or that can be construed as Ligand switching, indicating that the associated ions have access to the weak ligand bonded form. The conclusion is that the associated ions are higher energy forms of protonated (CH3)(2)O and C2H5OH with access to the weak ligand bonded form. The data imply that the reactions of the two types of isomers are controlled by an early barrier giving a set of rate coefficients that are independent of whether the isomer is the strongly bonded form or produced in the association reaction, but that the products are more controlled by the energy in the isomer and by the dominant structural conformation of that isomer.