Flow field design for the distribution of reactants and products on the electrode surface plays an important role in the overall performance of the fuel cell. It acts as a crucial factor when the laboratory scale fuel cell is scaled up for commercial applications. In the present work, a novel flow field design is proposed and its usefulness for the fuel cell applications are evaluated in a high-temperature polymer electrolyte fuel cell. The proposed geometry retains some of the features of serpentine flow field such as multiple bends, while modifications are made in its in-plane flow path to achieve comparatively uniform reactant and product distribution. A three-dimensional CFD model is developed to analyze the effectiveness of the proposed flow field. An HT-PEFC is fabricated and experimented with the proposed flow field for experimental validation. Furthermore, a low-cost current distribution mapping device is developed to validate the current density distribution on the electrode obtained from the CFD model. It exhibits a mismatch of 4% in the spatial distribution of current density between the modelling and experimental results. The proposed design is capable of achieving higher uniformity in current distribution across the active area (0.998 for modified serpentine and 0.96 serpentine) compared to serpentine flow field. This aids in boosting the current density of the cell by 27% at 0.57 V operations. (C) 2017 Elsevier Ltd. All rights reserved.