In this paper, a heat pipe-assisted phase change material (PCM) based battery thermal management (BTM) system is designed to fulfill the comprehensive energy utilization for electric vehicles and hybrid electric vehicles. Combining the large heat storage capacity of the PCM with the excellent cooling effect of heat pipe, the as-constructed heat pipe-assisted PCM based BTM is feasible and effective with a relatively longer operation time and more suitable temperature. The experimental results show that the temperature maldistribution of battery module can be influenced by heat pipes when they are activated under high discharge rates of the batteries. Moreover, with forced air convection, the highest temperature could be controlled below 50 degrees C even under the highest discharge rate of 5C and a more stable and lower temperature fluctuation is obtained under cycling conditions. Meanwhile, the effectiveness of further increasing air velocity (i.e., more fan power consumption) is limited when the highest temperature continues to reduce at a lower rate due to the phase transition process of PCM. These results are expected to provide insights into the design and optimization of BTM systems. (C) 2017 Elsevier Ltd. All rights reserved.