Semimetal bismuth with plasmonic properties has triggered increased interests. In this work, a facile strategy was developed to synthesize the Bi/(BiO)(2)CO3 (Bi-BOC) nanocomposites and Bi elemental photocatalysts. The Bi nanoparticles were produced via the insitu reduction of (BiO)(2)CO3 by NaBH4. The catalysts were utilized for the photocatalytic NO removal under visible light and UV illumination. Significantly, the photocatalytic capability of the Bi-BOC was highly enhanced with an unprecedented NO removal of 63.6%. The Bi metal demonstrated a direct plasmonic photocatalytic NO removal ratio of 53.6% under UV irradiation. The significantly enhanced photocatalytic capability of Bi-BOC can be ascribed to the synergistic effects of the SPR effect, enhanced visible-light-harvesting and the efficient electron-hole separation induced by Bi nanoparticles. The Bi nanoparticles can perform as a non-noble metal-based plasmonic cocatalyst for advancing photocatalytic ability. The mechanism of photocatalytic NO oxidation was proposed and compared under both visible light and UV illumination. Furthermore, the Bi-BOC photocatalysts showed good photochemical stability under repeated tests. This work could not only offer new insights into in-situ fine-tune reduction strategy for Bi-based photocatalysts, but also proves the potentials of utilizing low cost Bi cocatalysts as a substitute for noble metals to improve other photocatalysts. (C) 2016 Elsevier Inc. All rights reserved.